KHK Network

Case Study 1

Keyword: Insomnia

Step 1: Use Google Keyword Tool to find keywords for Insomnia

Step 2: Export the keywords to Excel for sorting

Step 3: Sort through and delete all keywords with less than 3,000 local searches and less than $1 average CPC

Step 4: Save the remaining keywords to .cvs file (167 keywords)

Step 5: Run the new keyword file through SAT (Super Affiliate Technology) software to find keywords with high QSI (Quality Score Indicator). Basically, look for keywords with high searches per month  and low exact keywords search results (<50,000) and low average page rank and low sponsored links count.

Results:

“insomnia pregnancy”
“sleeplessness remedies”
“natural sleeping remedies”
“how to help with insomnia”
“effect of insomnia”
“what to do for insomnia”
“insomnia quotes”
“insomnia what to do”
“define insomnia”
“insomnia remedies natural”
“quotes insomnia”
“quotes on insomnia”
“narcolepsy symptoms”
“familial fatal insomnia”
“insomnia define”

Step 6: Eliminate keywords that are not what the target audience would be typing in the search engine. (You want audiences that wants help from insomnia, not doing just research on the topic)

Results:

Eliminated

“insomnia quotes”
“define insomnia”
“effect of insomnia”
“quotes insomnia”
“quotes on insomnia”
“narcolepsy symptoms”
“familial fatal insomnia”
“insomnia define”